About the City
In downtown, the past is alive. Old and historic buildings are the main attraction. Go to Pateo do Collegio, a simple construction with a beautiful sacred art museum. Objects showing the first steps of our colonizers are collected here. Sé Cathedral is one of the main temples in Brazil. In 1984, the movement Diretas Já! (for direct vote rights), one of the greatest public manifestations in the Brazilian history, took place in its area. The area also offers several museums. The Pinacoteca (Art Gallery) building is an attraction itself; it had been redesigned by famous architect Paulo Mendes da Rocha. This museum hosts a precious Brazilian art collection. The Sacred Art Museum also shows part of Brazilian history. At Banco do Brasil Cultural Center, you find everything: From exhibitions to films. There is also a museum inside the Municipal Theater, designed by architect Ramos de Azevedo, in the beginning of the XX century. At Sao Paulo Hall, modernity rules. A concert hall with one of the best acoustic in the world offers a continuous program.
CHARACTERISTICS OF THE AREAHistoric attractions, good lunch options, museums and theaters, easy access.
CLOSE TOAll regions in the city, marginal Tietê (an exit highway to the roads) and Paulista Avenue.
VALUABLE TIPLuz Station area is under revitalization. The station is an attraction, especially for its art décor glass windows. The Station also hosts the interactive Museum of the Portuguese Language showing the influence our received from other people and cultures.
MAIN ATTRACTIONSMunicipal Market, Pinacoteca, Sao Paulo Hall, Sé Cathedral, Pateo do Collegio, Solar da Marquesa de Santos, Luz Garden, Banco do Brasil Cultural Center, São Bento Monastery, Chá Viaduct, Museum of Sacred Art, Museum of the Japanese Immigration, Shopping Light, Galeria do Rock (Rock Gallery).
SHOPPINGDowntown is famous for its popular shopping. 25 de Março Street calls attention of people from the whole country that search raw material for clothing manufacture, handicraft and also Carnival costume. People looking for seasoning, food and beverages go straight to Municipal Market, just beside 25 de Março Street. Around José Paulino Street, women clothing rules.
VISITSYou can see Sao Paulo from the top of Itália building terrace, where there is also a restaurant. One of the most famous buildings in Sao Paulo is right beside: Copan, by Oscar Niemeyer. Other famous buildings are the Stock Exchange and School of Law in Largo São Francisco, in old downtown. Liberdade district, just after Sé region, has an exotic atmosphere with all red lanterns and Torii, Xintoist gate.
FOODIf you go to Pinacoteca and Luz Station, you are just beside Bom Retiro district, an area where immigrants from different nationalities and religions established in the beginning of century XX. That is why Greek, Bulgarian and Korean restaurants are easily found. There are also small cafés and restaurants offering lunch per kilo, where you weight your dish and pay only what you are going to eat, to meet the high demand of people in the area. If you go to Liberdade district, excellent Oriental food is the best.
What to seeFor many centuries, Sao Paulo was a rather unexciting city. This changed radically with the arrival of great waves of immigrants at the end of the 19th century, followed by migrants from other parts of Brazil in the early 20th century. They were attracted by the coffee plantations and later by industry and the service sector. In this way, the city grew and new traditions took root. Today, the capital of the State of Sao Paulo is, besides being an important economic and financial hub, one of the main centers for the development of new trends, culture and entertainment in Brazil.
In this way, the city grew and new traditions took root. Today, the capital of the State of Sao Paulo is, besides being an important economic and financial hub, one of the main centers for the development of new trends, culture and entertainment in Brazil.
Event VenueTivoli Mofarrej São Paulo
Visit a Sao Paulo landmark at the Tivoli Mofarrej São Paulo Hotel. Located in the heart of Jardins, the city’s most desirable district, you’ll be surrounded by fashion boutiques and stunning sights.
- Five minutes’ walk to the city’s main street, Avenue Paulista
- soak up incredible Brazilian art at the Museu de Arte de São Paulo (MASP)
- spend a day shopping along the elegant Rua Oscar Freire
- see views across Trianon Park from the full-height windows
Alameda Santos, 1437 - Cerqueira César, Sao Paulo - SP, 01419-001 - Brazil